How should I set my ad budget?

Your ad budget is set according to the competition in your industry, your average basket value and your growth goals. We start by collecting data with a test budget and, once we find the winning audiences and creatives, scale the budget profitably.

Is Google Ads or Meta (Instagram/Facebook) better for me?

If your product or service meets a demand that people search for (e.g. emergency plumber, spare parts, B2B software), Google Ads comes first. If it is about sparking interest, visual appeal and impulse buying, Instagram & Meta ads deliver results much faster. For most businesses we set up both channels to feed each other.

Turn Your Ad Budget Into an Investment

Q: Do you set up the Meta Conversions API (CAPI) against iOS 14 and cookie blocking?

Yes. We set up Server-Side Meta Conversions API (CAPI) and Google Tag Manager GA4 E-Commerce integration as standard for all our clients, achieving up to 98% data accuracy without being caught by browser blockers.

No more wasted clicks and inefficient campaigns. We manage your Google Ads, Meta (Instagram & Facebook) and TikTok ads with data-driven conversion funnels, making sure every cent turns into tangible revenue and profitable customers.

Get a Free Ad Analysis Budget & ROAS Simulator

Google Ads Certified Expertise

Meta CAPI & Pixel Infrastructure

Revenue & High-ROAS Focused

Sample Campaign Projection

ROAS 3.6x

Sample Case • Revenue Projection

₺164.800 +65% Growth

Conversion Rate (CVR)

%2.45

Cost per Click

₺2.10 (-%18)

Week 1 (Learning) Week 8 (Profitable Scaling)

₺1.500.000+

Monthly Managed Ad Budget

Ad budget actively managed and turned into revenue for our brands across different industries.

3.6x

Ortalama ROAS

Spend-to-revenue multiplier optimized by industry and basket size.

%65

Conversion & Efficiency Increase

Increase achieved through negative filtering and targeting optimization.

40+

Actively Managed Brands

Businesses grown with weekly optimization and A/B testing.

360-Degree Ad Channels

Where Your Target Audience Is Her Platformda Grow Profitably

Without depending on a single channel, we build integrated ad funnels that capture search intent, social media dynamics and visual consumption habits at the same time.

High Purchase Intent

Google Ads Management

Instantly capture warm prospects searching for your product or service in search engines with the right keywords and optimized bids.

Google Search Ads & Negative Keyword Management
Performance Max (PMax) and Smart Shopping Campaigns
YouTube Conversion & Video Action Ads
Dinamik Yeniden Pazarlama (Remarketing)

Request a Google Strategy

Visual Interest & Scaling

Meta (Instagram & Facebook) Ads

Put your brand in front of customers ready to buy with conversion-focused Reels videos, hook copy and the right audience segmentation.

Instagram Reels & Story Conversion Ads
Server-Side Conversions API (CAPI) & High Data Accuracy
Qualified Lead Forms for B2B & Services
E-Commerce Catalog Sales & Dynamic Product Matching

Request a Meta Strategy

Viral Speed & Next Generation

TikTok Ads & Multi-Channel Growth

Reach a young and dynamic consumer audience instantly with UGC (user-generated content) style ad videos that mimic the natural user experience.

Trend Edits & Short Vertical Video Campaigns
A Fast Testing Environment With Low Cost per Click (CPC)
E-Commerce Instant Purchase & Cart Campaigns
Cross-Platform Retargeting

Request a TikTok Strategy

Transparent Management & Real-Time Data

No Blind Spending: We Measure Every Cent

With our data-driven optimization infrastructure, regular A/B creative tests and detailed weekly performance reports, you stay in full control of every stage of your ad budget.

Sample Ad Budget

₺142.800

100% Budget Discipline

Sample Net Revenue Projection

₺185.400

+24% vs. last month

Campaign ROAS

3.65x

Target: 3.00x (Exceeded)

Data Match Accuracy

9.6 / 10

Server-side CAPI Aktif

Weekly ROAS and Revenue Growth Trend

Learning Phase → Scaling

H7 (Zirve)

Testing & Audience Segmentation Budget Increase With Winning Creatives

Son Optimizasyon Eylemleri

Google Ads: 42 inefficient negative keywords were removed and budget was saved.

Today, 09:24
Meta A/B Testi: Variant B hook video won with a 22% higher CVR.

Yesterday, 16:45
Scaling: The budget of the ad set delivering 3.8x ROAS was gradually increased by 15%.

2 days ago

Ad Return Simulator

With Your Ad Budget Ne Kadar Kazanabilirsiniz?

Choose your monthly ad budget and industry; instantly calculate a realistic revenue and ROAS projection based on our historical performance data.

Planned Monthly Ad Budget ₺30.000

₺10.000 ₺50.000 ₺100.000 ₺250.000+

Your Industry & Business Model

E-Ticaret

Online Sales & Cart

B2B & Services

Lead & Quote Collection

Local & Store

Randevu & Arama

This calculation is based on the average conversion rates (CVR) and ROAS coefficients of the ad campaigns managed by Kolay Ajans.

Projected Monthly Revenue / Added Value

₺108.000

Hedef ROAS: 3.6x

Monthly Ad Investment: ₺30.000

Estimated Qualified Clicks: 11.800 - 16.000

Estimated Sales / Customer Requests: 260 - 350 Adet

Projected Net Return Multiplier: + 65% Revenue Growth

Get a Strategy for This Budget

Proven Growth Methodology

In 4 Steps High Profitability Our Roadmap

No room for unplanned, random ad spending. A corporate process that collects data from day one, filters the audience and scales the winning variations.

Stage 01

Data & Tracking Infrastructure

Server-Side Meta Conversions API (CAPI), Google Tag Manager and GA4 E-Commerce integration are set up with 98% accuracy, overcoming iOS 14+ restrictions.

Stage 02

Kitle & Pazar Modellemesi

Industry benchmarks and competitor ad libraries are analyzed; custom audiences closest to purchase and lookalike audiences are mapped.

Stage 03

Kreatif Kurgu & Testler

Continuous A/B tests are run with conversion-focused hook copy, eye-catching image/video creatives and dynamic headline variations.

Stage 04

Profitable Budget Scaling

Loss-making ad sets are paused; budgets of winning variations with high ROAS are scaled profitably and reported transparently.

Neden Kolay Ajans?

Traditional Agency Approach vs The Kolay Ajans Difference

We know the problems our clients have experienced with previous agencies. We have changed these rules with a focus on transparency and performance.

Criterion / Feature	Traditional Agencies	Kolay Ajans Modeli
Campaign Strategy	Random audience selection and broad searches lead to uncontrolled budget waste.	Zero budget waste with purchase-intent audiences and negative keyword filters.
Data Accuracy & CAPI	Only a basic browser pixel is installed (40% data loss with iOS blocking).	Server-Side Conversions API (CAPI) and GA4 integration are set up as standard.
Spending Transparency	A single invoice is issued; how much budget was actually spent is unclear.	Spending is paid directly from your card to Google/Meta. Not a single cent is hidden.
Optimization Frequency	Campaigns are launched and left alone until the end of the month.	Daily CPC and negative keyword checks and weekly budget scaling.
Kreatif & Metin Testleri	The same ad is shown for months with a single image, causing ad fatigue.	New hook copy and A/B variation tests are applied continuously.
Raporlama Kalitesi	A complicated PDF report full of technical jargon is sent at the end of the month.	Clear, transparent weekly metrics and action reports focused on ROAS and revenue.

Our Service Models

Suited to the Scale of Your Business Management Packages

Whether you are a growing local business or a brand looking to multiply your e-commerce revenue: flexible management models optimized for your budget.

SMB & Growth

For local businesses, appointment-based services and brands new to advertising.

Monthly Budget: ₺15,000 - ₺50,000
Google Ads or Meta Ads (Single Platform)
Basic Pixel and GA4 Tracking Setup
Weekly Negative Keyword & Audience Filtering
Monthly Performance Review Report
WhatsApp Support Line

View Package & Apply

E-Commerce & ROAS Growth

A full-service solution for brands selling online that want to multiply basket value and order volume.

Monthly Budget: ₺50,000 - ₺200,000
Google Ads + Meta Ads (Dual Platform Integration)
Server-Side CAPI + Advanced E-Commerce GA4 Setup
Dynamic Catalog Sales & Abandoned Cart Ads
Continuous Creative & Hook Headline A/B Tests
Weekly Detailed ROAS & Revenue Meeting
Dedicated Priority Performance Specialist

Let's Get Started

Corporate & Omnichannel

For large brands with high budgets, competing for market leadership and needing a multi-channel conversion funnel.

Monthly Budget: ₺200,000 and above
Google, Meta, TikTok & YouTube (All Channels)
Dedicated Growth Director & Daily Live Monitoring
Original Video & Banner Design Support
Advanced Remarketing & LTV Growth Model
24/7 Uninterrupted VIP Contact Line

Request a Custom Solution

Merak Edilenler

Frequently Asked Sorular

The most frequently asked questions about our digital ad management process and our transparent answers.

How much should my ad budget be?

Ad budgets vary by industry, the basket value of your product and the level of competition. At Kolay Ajans, we initially recommend a minimum monthly test budget of ₺15,000 - ₺25,000 so the algorithm can complete its learning phase properly. Once the winning audiences and creatives are clear, we scale the budget gradually with the profit the revenue brings.

Is Google Ads or Meta (Instagram) advertising better for me?

If your product or service addresses an urgent need or a topic people search for directly in search engines (e.g. enterprise software, machine parts, dental clinics), Google Ads comes first. For visually appealing products suited to impulse buying, Instagram & Meta ads build audiences faster. The most profitable formula is an integrated funnel where the two channels feed each other.

How do the ad management process and campaign optimization work?

After industry and competitor analysis, ad creatives and copy are crafted for your brand. Live campaigns are continuously optimized with daily CPC checks, negative keyword filters and A/B creative tests, and your budget is managed to deliver the highest conversions.

How soon will I start getting tangible sales or leads?

The first clicks and conversions start coming in within 48-72 hours of launch. However, it takes about 7-14 days for ad algorithms to learn the target audience and conversion signals (the learning phase). By the end of day 30, you have a settled ROAS picture and stable revenue.

Do you set up the Conversions API (CAPI) against iOS 14 and browser cookie blocking?

Yes, this is one of the most critical elements of performance marketing. Brands that use only a browser pixel lose close to 40% of their data. We set up Server-Side Meta Conversions API (CAPI) and GA4 E-Commerce integration as standard for all our clients, achieving up to 98% data accuracy.

Free Ad Account Audit

Stop Wasting Your Ad Budget Today

Let our experts review your current Google or Meta ad account; we will report for free within 24 hours where you are losing budget, which keywords are being wasted and how you can increase your ROAS.

Start a Free Account Audit 0850 308 80 68